What helps add brand value?
We identified the type of brand we wanted to establish outside of the quality modest outfit we were delivering. Basically, we started at the end. The package with your Shakli modest blouse has delivered. What does the package look like? How does it feel to open? What are the colors? What is the experience?
These were all the different questions that were being discussed, encouraged, and assessed. We thought about giving a small gift with each modest outfit. We began to sit and think about what are the types of gifts that make sense: key chains, garment bags, hangars, fashion accessories, etc.
We decided on having specially made hangers and garment bags. This was the first time I realized how much detail goes into something as simple as a hanger.
We had over 20 options to choose from style. Then we had colors, types and shoulder width to manage. The photo below is the final style that we selected.
Next game the garment bag. It similarly had several styles, fabrics, and specialty features that we needed to select, until we landed with this style.