How did the Shakli team choose the make-up and styles for the photoshoots?
We spent a lot of time looking at other brands in our market space and the brand space we aspire to grow into. Some of our research included identifying our market niche: a luxury modest fashion brand with decently affordable pricing. We discuss identifying the target market in a separate blog post.
We identified 2 distinct looks, a natural make-up look versus a soft glam look. We then used our VIP customers online to help us vote and make the final decision. It truly is with our engaged online community that we are able to deliver modest fashion blouses to the modest fashion market that sell.
The soft glow hit was a winner. In certain lighting it looks really natural (so covers both markets) and shows up better in photos. Since our market likes a more natural look we requested each of the models to style their hair normally. We want them to feel comfortable in themselves and in our products. The results were absolutely perfect and spot on!
One of the key takeaways that we learned during this process is that customers love to be involved and we love hearing inputs! Feel free to DM, email, or reach out!