What is a mood board and when do you use them?
Our modest fashion brand business is very cross cultural. We work with people from all around the world, some sharing a similar culture and others...
Read moreWe identified 2 distinct looks, a natural make-up look versus a soft glam look. We then used our VIP customers online to help us vote and make the ...
Read moreWhen we launched modest evening gowns we were extremely specific on the styles. We purchased shoes for the models, jewelry and had a lot of attenti...
Read moreModeling is an art and so is photography. Some people are more skilled or have honed their practice. When building Shakli the brand I knew the look...
Read moreWhy the word brands in Shaklibrands? Well, as we researched the modest fashion market we recognized so many gaps at different levels of quality and...
Read moreI was taught at a young age that anything is possible. That mentality also comes with chatering unfamiliar territory. There are many things I have ...
Read moreIdentifying the target market does not always come easy. It is really important to think about who is your product (in our case, women's blouse) g...
Read moreWhat comes first for the Shakli team, when designing a modest blouse the fabric or design? Every design is special. There is no one way for the jou...
Read moreFrom 2017 - 2019, we spent a lot of time assessing the modest fashion market and options. We surveyed to see where do women concerned about modest...
Read moreWhat helps add brand value? We identified the type of brand we wanted to establish outside of the quality modest outfit we were delivering. Basical...
Read moreWe identified 2 gaps in the women's clothing market. Blouses that cover below the waistline for a woman. We inquired with various manufacturers an...
Read moreWhen we started the brand, I did not appreciate how much work goes into either social media, building a brand image, or the copy attached. I made ...
Read moreWhat if I make a mistake in running my business? The reality, we all make mistakes all the time and daily. The issue is not making the mistake. Th...
Read moreWe are too! We designed long blouses and dresses to solve that need. All the blouses, tops and dresses in our store have pockets!