Shakli - My Story

What is a mood board and when do you use them?

What is a mood board and when do you use them?

Our modest fashion brand business is very cross cultural. We work with people from all around the world, some sharing a similar culture and others...

How did the Shakli team choose the make-up and styles for the photoshoots?

We identified 2 distinct looks, a natural make-up look versus a soft glam look. We then used our VIP customers online to help us vote and make the ...

How did the Shakli team manage the styling for the photoshoot?

When we launched modest evening gowns we were extremely specific on the styles. We purchased shoes for the models, jewelry and had a lot of attenti...

How did the Shakli team find a photographer for a photoshoot?

Modeling is an art and so is photography. Some people are more skilled or have honed their practice. When building Shakli the brand I knew the look...

What was one of the first things you did when building Shakli?

Why the word brands in Shaklibrands? Well, as we researched the modest fashion market we recognized so many gaps at different levels of quality and...

Are you ever afraid when running the Shakli business?

I was taught at a young age that anything is possible. That mentality also comes with chatering unfamiliar territory. There are many things I have ...

How did the Shakli team identify a target market?

Identifying the target market does not always come easy. It is really important to think about who is your product (in our case, women's blouse) g...

What comes first for the Shakli team, when designing a modest blouse the fabric or design?

What comes first for the Shakli team, when designing a modest blouse the fabric or design? Every design is special. There is no one way for the jou...

How COVID changed our Shakli business model

From 2017 - 2019, we spent a lot of time assessing the modest fashion market and options. We surveyed to see where do women concerned about modest...

Modest Fashion Clothing for women with pockets

What helps add brand value?

What helps add brand value? We identified the type of brand we wanted to establish outside of the quality modest outfit we were delivering. Basical...